Sawyer, Ben. Creating stores on the web / [electronic resource] / Ben Sawyer, Dave Greely, Joe Cataudella.. — 2nd ed.. — Berkeley, CA : : Peachpit Press,, c2000.. — xv, 604 p. : : ill. ; 23 cm.
Cataudella's name appears first on the earlier edition. Includes index.
: What kind of person does it take to run an online store? -- : How much will it cost to get my store up and running? -- : What equipment and software do I need? -- : Can I run my store out of my house or apartment or should I find an office? -- : How many employees do I need? Can I do it myself? -- : How much money can I make? -- : What are some advantages and disadvantages to running an online store? -- : How much content do I need to generate? -- : Are there any specific laws and regulations covering online stores? -- : How do I find a good lawyer? -- : What sells best on the Web? What should I sell? -- : Once I've started selling things, how do I get the products to the customers? -- : Can I make my store virtual? -- : Is there anyting I can sell and distribute directly over the Web? -- : Should I consider combining my traditional store with an online store? -- : What are some of the most successful online stores? -- : What are online auctions? -- : What's the difference between simply selling something online and running an online store? -- : Isn't online retailing really competitive? Will I be able to succeed? -- : Can I just open my store and let the orders roll in? -- : What is spam? Is it a good thing? -- : I don't know much about computers, let alone HTML code. What should I learn before opening my online store? -- : Should I hire someone to develop my site or should I do it myself? -- : Are there any "Shop In A Box" products available? -- : What are Net. Commerce, Open Market Transact, and Microsoft Site Server? -- : What are online malls and how do they work?.
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GBA2-47239
Retail trade--Computer networks. Internet marketing. Internet advertising. Electronic commerce. Web site development. E-commerce. Detailhandel. Winkels. Internet.