Moriarty, Sandra E. Creative advertising : : theory and practice / [electronic resource] / Sandra E. Moriarty.. — Englewood Cliffs, N.J. : : Prentice-Hall,, c1986.. — ix, 372 p. : : ill. ; 25 cm.

Includes bibliographies and index.



ISBN: 0131889478

LCCN: 85016879

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .M62 1986

Dewey Class. No.: 659.1