TY  - BOOK
AU  - Moriarty,Sandra E.
TI  - Creative advertising: theory and practice 
SN  - 0131889478
AV  - HF5821 .M62 1986
U1  - 659.1 19
PY  - 1986///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Advertising
N1  - Includes bibliographies and index
UR  - http://www.archive.org/details/creativeadvertis00mori
UR  - http://www.openlibrary.org/books/OL2536064M
ER  -