Whiteley, Richard C. Customer centered growth : : five proven strategies for building competitive advantage / [electronic resource] / Richard Whiteley and Diane Hessan.. — Reading, Mass. : : Addison-Wesley Pub.,, c1996.. — x, 320 p. : : ill. ; 24 cm.

Includes bibliographical references (p. 301-304) and index.



ISBN: 0201479672 9780201479676

LCCN: 95051041

Subjects--Topical Terms:
Consumer satisfaction.
Competition.
Strategic planning.
Klantgerichtheid.
Strategische planning.
Marketing.
Consommateurs--Satisfaction.
Concurrence.
Planification stratégique.
Kundenmanagement.
Unternehmenswachstum.
Wettbewerbsvorteil.

LC Class. No.: HF5415.3 / .W49 1996

Dewey Class. No.: 658.8/12