Hodgson, Richard S. The Dartnell direct mail and mail order handbook. [electronic resource] . — 3d. printing rev.. — : Dartnell Corp.,, 1965 [c1964]. — 1102 p.

Bibliography: p. 935-945.



Subjects--Topical Terms:
Advertising, Direct-mail.

LC Class. No.: HF5861 / .H55 1965