TY  - BOOK
AU  - Hodgson,Richard S.
TI  - The Dartnell direct mail and mail order handbook
AV  - HF5861 .H55 1965
PY  - 1965/// [c1964]
PB  - Dartnell Corp.
KW  - Advertising, Direct-mail
N1  - Bibliography: p. 935-945
UR  - http://www.archive.org/details/dartnelldirectma00hodg
UR  - http://www.openlibrary.org/books/OL24239059M
ER  -