The Dartnell marketing manager's handbook / [electronic resource] / Sidney J. Levy, George R. Frerichs, Howard L. Gordon, editors.. — 3rd ed.. — Chicago, IL : : Dartnell Corp.,, 1994.. — xxii, 1432 p. : : ill. ; 23 cm.

Spine title: Marketing manager's handbook.

Includes bibliographical references and index.



ISBN: 0850132037 9780850132038

LCCN: 95112767

Nat. Bib. No.: B9609366

Subjects--Topical Terms:
Marketing--Management--Handbooks, manuals, etc.
Marketing--Handbooks, manuals, etc.
Aufsatzsammlung.
Marketingmanagement.

LC Class. No.: HF5415.13 / .D33 1994

Dewey Class. No.: 658.8