Dartnell's advertising manager's handbook / [electronic resource] / David Bushko, editor.. — 4th ed.. — Chicago : : Dartnell,, c1997.. — xii, 484 p. : : ill. ; 23 cm.

Rev. ed. of: The Dartnell advertising manager's handbook / by Richard H. Stansfield. 1969. Title on spine: Advertising manager's handbook.

Includes bibliographical references and index.



ISBN: 0850132495 9780850132496 0850133122 9780850133127

LCCN: 96071225

Subjects--Topical Terms:
Advertising--Handbooks, manuals, etc.

LC Class. No.: HF5823 / .D27 1997

Dewey Class. No.: 659.1