The Dartnell sales promotion handbook / [electronic resource] Sales promotion handbook / Tamara Brezen Block, William A. Robinson, editors.. — 8th ed.. — Chicago : : Dartnell Corp.,, 1994.. — 910 p. : : ill. ; 23 cm.

Includes index.



Анотація:
Auth: Northwestern University, Dist. by Probus, Handbook.

ISBN: 0850132126 9780850132120

LCCN: 95136999

Subjects--Topical Terms:
Sales promotion--Handbooks, manuals, etc.
Marketing--Handbooks, manuals, etc.

LC Class. No.: HF5438.5 / .D37 1994

Dewey Class. No.: 658.82