Buzzotta, V. Ralph, 1931- Effective selling through psychology: dimensional sales and sales management strategies [electronic resource] / [by] V.R. Buzzotta, R.E. Lefton [and] Manuel Sherberg.. — New York, : Wiley-Interscience, [1972]. — viii, 387 p. 23 cm.

Bibliography: p. 381-382.



047112902X 9780471129028

73037932


Selling--Psychological aspects.
Sales management.
Mercadologia.
Vente--Aspect psychologique.
Ventes--Gestion.
Psychologie.
Sales-promotion.

HF5438

658.85/01/9 658.8/1