Gerber, Michael E. The E-myth revisited : : why most small businesses don't work and what to do about it / [electronic resource] / Michael E. Gerber.. — 1st ed.. — New York : : CollinsBusiness,, c1995.. — xvi, 268 p. ; 21 cm.
The entrepreneurial myth -- The entrepreneur, the manager, and the technician -- Infancy : the technician's phase -- Adolescence : getting some help -- Beyond the comfort zone -- Maturity and the entrepreneurial perspective -- The turn-key revolution -- The franchise prototype -- Working on your business, not in it -- The business development process -- Your business development program -- Your primary aim -- Your strategic objective -- Your organizational strategy -- Your management strategy -- Your people strategy -- Your marketing strategy -- Your systems strategy -- A letter to Sarah.
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Small business--Management. Entrepreneurship. Success in business. Petites et moyennes entreprises--Gestion. Entrepreneuriat. Succès dans les affaires. Petite et moyenne entreprise Gestion d'entreprise Entrepreneuriat Réussite dans les affaires