TY - BOOK AU - Gerber,Michael E. TI - The E-myth revisited: why most small businesses don't work and what to do about it SN - 0887307280 (pbk.) AV - HD62.7 .G458 1995 U1 - 658.022 21 PY - 1995/// CY - New York PB - CollinsBusiness KW - Small business KW - Management KW - Entrepreneurship KW - Success in business KW - Petites et moyennes entreprises KW - Gestion KW - Entrepreneuriat KW - Succès dans les affaires KW - Petite et moyenne entreprise KW - rasuqam KW - Gestion d'entreprise KW - Réussite dans les affaires N1 - The entrepreneurial myth -- The entrepreneur, the manager, and the technician -- Infancy : the technician's phase -- Adolescence : getting some help -- Beyond the comfort zone -- Maturity and the entrepreneurial perspective -- The turn-key revolution -- The franchise prototype -- Working on your business, not in it -- The business development process -- Your business development program -- Your primary aim -- Your strategic objective -- Your organizational strategy -- Your management strategy -- Your people strategy -- Your marketing strategy -- Your systems strategy -- A letter to Sarah UR - http://www.loc.gov/catdir/description/hc041/94046667.html UR - http://www.archive.org/details/emythrevisitedwh00gerb UR - http://www.openlibrary.org/books/OL1120224M ER -