McCarthy, E. Jerome Essentials of marketing / [electronic resource] / E. Jerome McCarthy ; with the assistance of A.A. Brogowicz.. — Homewood, Ill. : : R.D. Irwin,, c1979.. — xvii, 494 p. : : ill. ; 25 cm. - The Irwin series in marketing.

Includes bibliographical references and indexes.



ISBN: 0256021422 9780256021424

LCCN: 78070938

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M223

Dewey Class. No.: 658.8