Bronson, Howard F., 1953- Good idea! now what? / [electronic resource] / Howard Bronson.. — Warner Books ed.. — New York, NY : : Warner Books,, [1990], c1989.. — 118 p. ; 21 cm.
Reprint. Originally published: Mashpee, Mass. : Bestsell Publications, c1986.
0446390941 : $6.95 ($8.95 Can.) 9780446390941
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Marketing--Management. New products--Marketing. Success in business.