The handbook of international direct marketing : : an essential country-by-country guide and directory / [electronic resource] International direct marketing / edited by Adam Baines and Sheila Lloyd.. — 3rd ed.. — London : : Kogan Page,, c1996.. — xxxi, 599 p. : : ill. (some col.) ; 24 cm.

"Published in association with the European Direct Marketing Association"--Cover. Includes indexes.



ISBN: 0749419792 9780749419790

Subjects--Topical Terms:
Advertising, Direct-mail--Handbooks, manuals, etc.
Export marketing--Handbooks, manuals, etc.

LC Class. No.: HF5415.126 / .H36 1996t

Dewey Class. No.: 658.84