TY - BOOK AU - Baines,Adam AU - Lloyd,Sheila ED - European Direct Marketing Association. TI - The handbook of international direct marketing: an essential country-by-country guide and directory SN - 0749419792 AV - HF5415.126 .H36 1996t U1 - 658.84 20 PY - 1996/// CY - London PB - Kogan Page KW - Advertising, Direct-mail KW - Handbooks, manuals, etc KW - Export marketing N1 - "Published in association with the European Direct Marketing Association"--Cover; Includes indexes UR - http://www.archive.org/details/handbookofintern00bain UR - http://www.openlibrary.org/books/OL22271821M ER -