TY - BOOK AU - Wyatt,Justin TI - High concept: movies and marketing in Hollywood SN - 0292790902 (alk. paper) AV - PN1995.9.M29 W9 1994 U1 - 791.43/068/8 20 PY - 1994/// CY - Austin PB - University of Texas Press KW - Motion pictures KW - United States KW - Marketing KW - Filmindustrie KW - gtt KW - Cinéma KW - États-Unis KW - Filmwirtschaft KW - swd KW - Hollywood (Los Angeles, Calif.) KW - USA N1 - Includes bibliographical references (p. [203]-225) and index; 1. A critical redefinition: the concept of high concept : The entertainment industries on high concept ; The critics on high concept ; Economics, aesthetics, and high concept as "post" classical cinema ; Micro- and macro-analysis: style, marketing, and differentiation of product ; "The Look, the hook, and the book". -- 2. Construction of the image and the high concept style : Advertising as an influence on style ; "You've got the look": perfect images in high concept ; Stars and style ; Music as an element of style ; Excess in high concept: the promotional music video ; The high concept image: character types and genre ; Style, classical Hollywood, and the art cinema. -- 3. High concept and changes in the market for entertainment : The marketplace and traditional definitions ; Conglomeration and film content: the roadshow, the youth picture, the blockbuster ; Uncertainty in the marketplace: the development of the contemporary industry structure ; Differentiation of product ; High concept as product differentiation. -- 4. Marketing the image: high concept and the development of marketing : Changing distribution patterns ; Awareness marketing: high concept in print ; Maintenance marketing: selling through music and product ; Merchandising and ancillary tie-ins. -- 5. High concept and market research: movie making by the numbers : The growth of market research ; The model of market research within the film industry ; Case study: determining boxoffice revenue ; Theorizing the positive influences on boxoffice gross ; Specification of the model ; Estimation of the model and results ; Manipulation, control, and high concept ; Factors influencing the decline of market research. -- 6. Conclusion: high concept and the course of American film history : The transformation of the auteur ; Television and the ideological agenda of high concept ; The alternatives to high concept UR - http://catdir.loc.gov/catdir/toc/texas051/94011131.html UR - http://www.loc.gov/catdir/description/texas041/94011131.html UR - http://www.h-net.org/review/hrev-a0a4g9-aa UR - http://www.archive.org/details/highconceptmovie00wyat UR - http://www.openlibrary.org/books/OL1087153M ER -