Meyers, William, 1951- The image-makers : : power and persuasion on Madison Avenue / [electronic resource] / William Meyers.. — New York, N.Y. : : Times Books,, c1984.. — 242 p. ; 24 cm.

Includes index.

Bibliography: p. 223-232.



ISBN: 0812911350 : $16.95 9780812911350

LCCN: 84040106

Subjects--Topical Terms:
Advertising--Psychological aspects.
Publicité--Aspect psychologique.

LC Class. No.: HF5822 / .M42 1984

Dewey Class. No.: 659.1