Haar, Jerry, 1947- Import marketing : : a management guide to profitable operations / [electronic resource] / Jerry Haar and Marta Ortiz-Buonafina.. — Lexington, Mass. : : Lexington Books,, c1989.. — xiv, 230 p. : : ill. ; 24 cm.
Includes bibliographical references (p. [219]-222).
An introduction to import-marketing management -- The domestic environment of import activities -- An analysis of import markets -- Import-product strategy -- Import-channel strategy -- Import-promotion strategy -- Import-pricing strategy -- Processing the import transaction -- Traffic, customhouse brokerage, documentation, and insurance -- Import procedures.