Fowler, Floyd J. Improving survey questions : : design and evaluation / [electronic resource] / Floyd J. Fowler, Jr.. — Thousand Oaks : : Sage Publications,, c1995.. — viii, 191 p. : : ill. ; 22 cm. - Applied social research methods series ; v. 38.
Includes bibliographical references (p. 184-188) and index.
Questions as measures: an overview -- Designing questions to gather factual data -- Questions to measure subjective states -- Some general rules for designing good survey instruments -- Presurvey evaluation of questions -- Assessing the validity of survey questions -- Questions design and evaluation issues in perspective -- Appendix A: Commonly used measurement dimensions -- Appendix B: Measures of common covariates -- Appendix C: About open-ended questions -- Appendix D: Achieving standardized interviews.