Carney, William Wray, 1950- In the news : : the practice of media relations in Canada / [electronic resource] / William Wray Carney.. — 2nd ed.. — Edmonton : : University of Alberta Press,, 2008.. — xxi, 265 p. : 23 cm.
Includes bibliographical references (p. 229-254) and index.
: Pt. 1. Theory and principles on media relations. Why media, why news -- Basic principles of media relations -- Professional relations -- Basics of media : Who they are -- Basics of media : How they work -- Pt. 2. The practice of media relations. Getting started : A media plan-- The first steps : Research, goals and training -- Approaching the media : Media drivers and the news release -- Other approaches to the media -- Do-it-yourself media -- The interview -- The interview continued : Questions and answers -- Evaluation and revision -- Special media, special cases -- The fine art of complaining about the media -- Pt. 3. Towards a greater understanding of media. Emerging trends in media and media relations -- Towards a greater understanding of media, communications and technology.
0888644957 9780888644954 : $26.95
20079049923
Public relations--Canada. Mass media and business--Canada.