Crispell, Diane, 1959- The Insider's guide to demographic know-how : : everything you need to find, analyze, and use information about your customers / [electronic resource] / Diane Crispell.. — Rev. ed.. — Chicago, Ill. : : Probus Pub.,, 1993.. — 291 p. : : ill. ; 24 cm.

Includes bibliographies and index.



ISBN: 155738472X 9781557384720

Subjects--Topical Terms:
Marketing research--Handbooks, manuals, etc.
Demographic surveys--Handbooks, manuals, etc.
Consumers--Information services--United States--Handbooks, manuals, etc.

LC Class. No.: HF5415.2 / .I535 1993