Belch, George E. 1951- Introduction to advertising & promotion : : an integrated marketing communications perspective / [electronic resource] / George E. Belch, Michael A. Belch.. — 2nd ed.. — Homewood, IL : : Irwin,, c1993.. — 1 v. (various pagings) : : ill. (some col.) ; 29 cm.

Includes bibliographical references and indexes.



ISBN: 0256105162 9780256105162 0256108250 (International student ed.) 9780256108255 (International student ed.)

LCCN: 92022766

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.
Propaganda
Reclame.
Promotie (public relations)
Publicité.
Ventes--Promotion.
Communication en marketing.
Publicité.
Ventes--Promotion.
Communication en marketing.
Werbung.

LC Class. No.: HF5823 / .B387 1993

Dewey Class. No.: 659.1