TY  - BOOK
AU  - Rewoldt,Stewart H.
AU  - Scott,James D.
AU  - Warshaw,Martin R.
TI  - Introduction to marketing management: text and cases
SN  - 0256014426
AV  - HF5415.13 .R4 1973
U1  - 658.8 
PY  - 1973///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Gestion
N1  - On spine: Marketing management; Includes bibliographical references
UR  - http://www.archive.org/details/introductiontoma00rewo
UR  - http://www.openlibrary.org/books/OL5307257M
ER  -