Vernon, Raymond, 1913- The manager in the international economy / [electronic resource] / Raymond Vernon, Louis T. Wells, Jr., Subramanian Rangan.. — 7th ed.. — Upper Saddle River, N.J. : : Prentice Hall,, c1996.. — xii, 498 p. : : ill. ; 25 cm.
Includes bibliographical references and index.
Ch. 1. The International Economy: A Manager's Perspective -- Ch. 2. Going Multinational: Firm Motives and Characteristics -- Ch. 3. Managing the Multinational: Goals and Strategies -- Ch. 4. Managing the Multinational: Organizations and Networks -- Ch. 5. National Units in Multinational Networks -- Ch. 6. Comparing National Economies -- Ch. 7. Exploring National Policies -- Ch. 8. The National Economy in an International Setting -- Ch. 9. International Money Markets -- Ch. 10. The International Rules of the Game: Money -- Ch. 11. The International Rules of the Game: Goods and Services.
013232539X 9780132325394
95004955
International business enterprises--Management. International business enterprises--Case studies. International economic relations.