Harris, Thomas L., 1931- The marketer's guide to public relations : : how today's top companies are using the new PR to gain a competitive edge / [electronic resource] / Thomas L. Harris ; foreword by Philip Kotler.. — New York : : Wiley,, c1991.. — xiv, 306 p. : : ill. ; 24 cm. - Wiley series on business strategy.

Includes bibliographical references (p. 298-299) and index.



ISBN: 0471618853 : $27.95 9780471618850

LCCN: 90041327

Nat. Bib. No.: GB92-37884

Subjects--Topical Terms:
Corporations--Public relations.
Marketing--Management.
Corporate sponsorship.
Entreprises--Relations publiques.
Marketing--Gestion.
Parrainage publicitaire.

Subjects--Index Terms: Business Public relations

LC Class. No.: HD59 / .H276 1991

Dewey Class. No.: 659.2