TY  - BOOK
AU  - Harris,Thomas L.
TI  - The marketer's guide to public relations: how today's top companies are using the new PR to gain a competitive edge 
SN  - 0471618853 :
AV  - HD59 .H276 1991
U1  - 659.2 20
PY  - 1991///
CY  - New York
PB  - Wiley
KW  - Corporations
KW  - Public relations
KW  - Marketing
KW  - Management
KW  - Corporate sponsorship
KW  - Entreprises
KW  - Relations publiques
KW  - ram
KW  - Gestion
KW  - Parrainage publicitaire
KW  - Business
N1  - Includes bibliographical references (p. 298-299) and index
UR  - http://www.archive.org/details/marketersguideto00harr
UR  - http://www.openlibrary.org/books/OL1880776M
ER  -