TY  - BOOK
AU  - Beckman,Theodore N.
AU  - Davidson,William R.
AU  - Engel,James F.
TI  - Marketing
PY  - 1967///
CY  - New York
PB  - Ronald Press
KW  - Marketing
UR  - http://www.archive.org/details/marketing00beck
UR  - http://www.openlibrary.org/books/OL24441409M
ER  -