Hisrich, Robert D. Marketing / [electronic resource] / Robert D. Hisrich.. — New York : : Barron's,, c1990.. — 310 p. : : ill. ; 20 cm. - Barron's business library.

Includes index.



ISBN: 0812041801 : $14.95 ($21.00 Can.) 9780812041804

LCCN: 89018320

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .H5435 1990

Dewey Class. No.: 658.8