Pride, William M. Marketing : : concepts and strategies / [electronic resource] / William M. Pride, O.C. Ferrell.. — 7th ed.. — Boston, MA : : Houghton Mifflin,, c1991.. — xxxvi, 774, [66] p. : : ill. (some col.) ; 26 cm.

Includes bibliographical references and indexes.



ISBN: 0395433584 9780395433584

LCCN: 90083026

Subjects--Topical Terms:
Marketing.
Marketing.
Marketing.

LC Class. No.: HF5415 / .P658 1991

Dewey Class. No.: 658.8