TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: concepts and strategies 
SN  - 0395433584
AV  - HF5415 .P658 1991
U1  - 658.8 
PY  - 1991///
CY  - Boston, MA
PB  - Houghton Mifflin
KW  - Marketing
KW  - gtt
KW  - ram
N1  - Includes bibliographical references and indexes
UR  - http://www.archive.org/details/marketingconcept00prid
UR  - http://www.openlibrary.org/books/OL1897186M
ER  -