O'Dell, William F. 1909- The marketing decision [electronic resource] / [by] William F. O'Dell.. — [New York] : American Management Association, [1968]. — 320 p. : illus. 24 cm.

Includes bibliographies.



LCCN: 68020942

Subjects--Topical Terms:
Marketing--Decision making.
Marketing.

LC Class. No.: HF5415 / .O34

Dewey Class. No.: 658.8