Schoell, William F. Marketing essentials : : mastering concepts and practices / [electronic resource] / William F. Schoell, Joseph P. Guiltinan ; with Laura Valvatne.. — Boston : : Allyn and Bacon,, c1993.. — xxiv, 562 p. : : col. ill. ; 28 cm.

Rev. ed. of: Marketing. 5th ed. 1991.

Includes bibliographical references and index.



ISBN: 0205143237 9780205143238 0205148379 9780205148370

LCCN: 92025672

Nat. Bib. No.: GB93-54980

Subjects--Topical Terms:
Marketing.

Subjects--Index Terms: Marketing

LC Class. No.: HF5415 / .S357 1993

Dewey Class. No.: 658.8