TY  - BOOK
AU  - Schoell,William F.
AU  - Guiltinan,Joseph P.
AU  - Valvatne,Laura
AU  - Schoell,William F.
TI  - Marketing essentials: mastering concepts and practices 
SN  - 0205143237
AV  - HF5415 .S357 1993
U1  - 658.8 20
PY  - 1993///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
N1  - Rev. ed. of: Marketing. 5th ed. 1991; Includes bibliographical references and index
UR  - http://www.archive.org/details/marketingessenti00scho
UR  - http://www.openlibrary.org/books/OL1722224M
ER  -