Burrow, Jim. Marketing : : foundations and functions / [electronic resource] / Jim Burrow, Steve Eggland.. — Teacher's ed.. — Cincinnati, Ohio : : South-Western Pub.,, 1995.. — xvii, 775 p. : : ill. ; 26 cm.

Includes index.



ISBN: 0538625465 9780538625463

Subjects--Topical Terms:
Marketing--Study and teaching (Secondary)