Mason, Charlotte H. The marketing game! / [electronic resource] / Charlotte Mason, William D. Perreault, Jr.. — 2nd ed.. — Chicago : : Irwin,, c1995.. — xiii, 92, [78] p. : : ill. ; 28 cm. + 1 computer disk (3 1/2 in.)

System requirements for computer disk: IBM PC, XT, AT PS/1 or PS/2 or 100% IBM-compatible; 320K available RAM; DOS 2.0 or higher, Windows 3.1 or higher, or OS/2 2.0 or higher. Includes PLAN software for preparing an electronic version of the marketing plan decision form. Includes index.



ISBN: 0256178631 9780256178630

Subjects--Topical Terms:
Marketing--Decision making.
Management games.

LC Class. No.: HF5415.135 / .M39 1995

Dewey Class. No.: 658.802