Herbig, Paul A. Marketing Japanese style / [electronic resource] / Paul Herbig.. — Westport, Conn. : : Quorum Books,, 1995.. — x, 295 p. : : ill. ; 24 cm.
Includes bibliographical references (p. [275]-290 and index.
Ch. 1. Japanese Marketing Practices -- Ch. 2. Japanese Market Research -- Ch. 3. Products -- Ch. 4. Advertising and Promotion -- Ch. 5. Sales Japanese Style -- Ch. 6. The Japanese Distribution System -- Ch. 7. Pricing -- Ch. 8. Customer Service and the After-Market -- Ch. 9. The Japanese Consumer -- Ch. 10. The Cultural Rationale for the Japanese Marketing Philosophy -- Ch. 11. The Japanese International Marketing Strategy -- Ch. 12. Keiretsu -- Ch. 13. Sogo Shosha -- Ch. 14. Negotiations Japanese Style -- Ch. 15. The Future of Japanese Marketing.
Анотація: Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing - product, promotion, place, and price - are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure.