Bearden, William O., 1945- Marketing : : principles & perspectives / [electronic resource] / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.. — Chicago : : Irwin,, c1995.. — xlviii, 631 p. : : col. ill., col. map ; 29 cm. - The Irwin series in marketing.

Includes bibliographical references (p. [584]-601) and index.



ISBN: 025611319X

LCCN: 94031421

Subjects--Topical Terms:
Marketing--United States.

LC Class. No.: HF5415.1 / .B4155 1995

Dewey Class. No.: 658.8