Nickels, William G. Marketing : : relationships, quality, value / [electronic resource] / William G. Nickels, Marian Burk Wood.. — New York : : Worth Publishers,, c1997.. — 1 v. (various pagings) : : col. ill. ; 29 cm.

Includes bibliographical references and indexes.



ISBN: 1572591447 9781572591448

LCCN: 96060599

Nat. Bib. No.: GB97-69398

Subjects--Topical Terms:
Marketing.
Marketing.

LC Class. No.: HF5415 / .N473 1997

Dewey Class. No.: 658.8