Boyd, Harper W. Marketing research : : text and cases / [electronic resource] / by Harper W. Boyd and Ralph Westfall ; with the collaboration of William D. Barclay on the sampling chapters.. — Rev. ed.. — Homewood, Ill. : : R.D. Irwin,, 1964.. — xvii, 791 p. : : ill. ; 24 cm.

Includes bibliographical references.



LCCN: 64024695

Subjects--Topical Terms:
Marketing research.
Pesquisa De Mercado.

LC Class. No.: HF5415.2 / .B65 1964

Dewey Class. No.: 658.83