TY  - BOOK
AU  - Boyd,Harper W.
AU  - Westfall,Ralph L.
AU  - Barclay,William D.
TI  - Marketing research: text and cases 
AV  - HF5415.2 .B65 1964
U1  - 658.83 18
PY  - 1964///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing research
KW  - Pesquisa De Mercado
KW  - larpcal
N1  - Includes bibliographical references
UR  - http://www.archive.org/details/marketingresearc00boyd
UR  - http://www.openlibrary.org/books/OL13576672M
ER  -