Sherden, William A. Market ownership : : the art & science of becoming #1 / [electronic resource] / William A. Sherden.. — New York : : American Management Association,, c1994.. — xiv, 255 p. : : ill. ; 24 cm.

Includes index.



ISBN: 0814402585 : $26.95 9780814402580

LCCN: 94027809

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .S515 1994

Dewey Class. No.: 658.8