Hiebert, Ray Eldon. Mass media VI : : an introduction to modern communication / [electronic resource] / Ray Eldon Hiebert, Donald F. Ungurait, Thomas W. Bohn.. — New York : : Longman,, c1991.. — xix, 666 p. : : ill. (some col.) ; 26 cm. Includes bibliographical references and index. ISBN: 0801304539 9780801304538 LCCN: 90013463 Nat. Bib. No.: GB92-6284 Subjects--Topical Terms: Mass media.Communication.Médias.Communication. Subjects--Index Terms: Mass media LC Class. No.: P90 / .H4793 1990 Dewey Class. No.: 302.23