TY  - BOOK
AU  - Hiebert,Ray Eldon
AU  - Ungurait,Donald F.
AU  - Bohn,Thomas W.
TI  - Mass media VI: an introduction to modern communication 
SN  - 0801304539
AV  - P90 .H4793 1990
U1  - 302.23 20
PY  - 1991///
CY  - New York
PB  - Longman
KW  - Mass media
KW  - Communication
KW  - Médias
N1  - Includes bibliographical references and index
UR  - http://www.archive.org/details/massmediaviintro00hieb
UR  - http://www.openlibrary.org/books/OL1860210M
ER  -