Menchin, Robert S. The mature market : : a gold mine of ideas for tapping the 50+ market / [electronic resource] / Robert S. Menchin.. — Chicago : : Probus Pub. Co.,, c1991.. — xvi, 265 p. : : ill. ; 23 cm.
Includes bibliographical references and index.
1557382360 (pbk.) 9781557382368 (pbk.)
Marketing--Management.--United States Older consumers--United States. Middle aged persons as consumers. Consumer behavior--United States.