TY  - BOOK
AU  - Menchin,Robert S.
TI  - The mature market: a gold mine of ideas for tapping the 50+ market 
SN  - 1557382360 (pbk.)
AV  - HF5415.13 .M385 1991
U1  - 658.802 20
PY  - 1991///
CY  - Chicago
PB  - Probus Pub. Co.
KW  - Marketing
KW  - United States
KW  - Management
KW  - Older consumers
KW  - Middle aged persons as consumers
KW  - Consumer behavior
N1  - Includes bibliographical references and index
UR  - http://www.archive.org/details/maturemarketgold00menc
UR  - http://www.openlibrary.org/books/OL9850479M
ER  -