Reid, Allan L. Modern applied selling / [electronic resource] / Allan L. Reid.. — Englewood Cliffs, N.J. : : Prentice Hall,, c1990.. — xxiii, 567 p. : : ill. ; 25 cm. Includes index. ISBN: 0135976189 9780135976180 LCCN: 89036479 Nat. Bib. No.: GB91-48960 Subjects--Topical Terms: Selling.Selling--Case studies. Subjects--Index Terms: Salesmanship LC Class. No.: HF5438.25 / .R43 1990 Dewey Class. No.: 658.8/5