TY  - BOOK
AU  - Enrico,Roger
AU  - Kornbluth,Jesse
TI  - The other guy blinked: how Pepsi won the cola wars 
SN  - 0553051776
AV  - HD9349.S634 P464 1986
U1  - 338.7/66362/0973 19
PY  - 1986///
CY  - Tononto, New York
PB  - Bantam
KW  - Pepsi-Cola Company
KW  - Coca-Cola Company
KW  - Soft drink industry
KW  - United States
KW  - Frisdrankenindustrie
KW  - gtt
KW  - Concurrentie
KW  - Pepsi Cola
N1  - Includes index
UR  - http://www.archive.org/details/otherguyblinkedh00enri
UR  - http://www.openlibrary.org/books/OL2723855M
ER  -