Leonard, Donald E. A pragmatic guide to advertising / [electronic resource] / by Donald E. Leonard.. — Dubuque, Iowa : : Kendall/Hunt Pub. Co.,, c1992.. — vii, 319 p. : : ill. ; 24 cm. - A Pragmatic guide collection.



ISBN: 0840374291 9780840374295

LCCN: 93151259

Subjects--Topical Terms:
Advertising.
Advertising media planning.

LC Class. No.: HF5823 / .L46 1992

Dewey Class. No.: 659.1