Kinnear, Thomas C., 1943- Principles of marketing / [electronic resource] / Thomas C. Kinnear, Kenneth L. Bernhardt.. — 2nd ed.. — Glenview, Ill. : : Scott, Foresman,, c1986.. — xx, 759, 75 p. : : col. ill. ; 24 cm. - Scott, Foresman series in marketing.

Includes bibliographies and indexes.



ISBN: 0673182134

LCCN: 85026136

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K5227 1986

Dewey Class. No.: 658.8